The Filmroom Project - a not-for-profit organization committed to sports education and excellence - will present their first ever high performance leadership conference entitled "What Drives Winning" from 8:30 am to 5:00 pm on Thursday, June 11, 2015 at Lindenwood University's J. Scheidegger Center for the Arts, located at 2300 West Clay Street in
St Charles, Missouri.

"What Drives Winning" is an all-day conference about human performance, and will feature a diverse and accomplished lineup of speakers - top ranked, elite coaches and mentors - who will share their winning philosophies and leadership experiences. Outside of being the best in their respective fields, all of the "What Drives Winning" speakers and presenters have one thing in common: they lead people. Their success comes from understanding how to maximize individual and team performance.

Conference attendees will learn from the conference speakers how to re-purpose the forces of sport (or the workplace) in a way that can help them develop the people they lead into stronger human beings and create better results. They will participate in engaging question and answer sessions, and walk away with actionable exercises to enhance their team, regardless of sport or profession. Attendees will also gain insight into the philosophies of these great thinkers, and how they process the messages they communicate that result in their repeatable success.

The growing list of impressive presenters have won over 4,000 games and 58 National Championships, written 25 books and trained some of the top CEO's and military personnel in the country. Above all, they've built their programs on developing people and building them for success and high performance.

Confirmed speakers for the "What Drives Winning" conference include:

  • Head Men's Basketball Coach Shaka Smart from Virginia Commonwealth University (VCU), winner of the Final Four Regional Championship and the Atlantic 10 Tournament Championship.
  • Anson Dorrance, Head Women's Soccer Coach University of North Carolina and the winner of the 1st US Women's World Cup.
  • World-renowned performance psychologist and best-selling author Jim Loehr, CEO of the Human Performance Institute.
  • University of Florida Head Men's Basketball Coach Billy Donovan, winner of the John Wooden Coaching Award and 2 NCAA Division 1 Championships, and the second youngest coach to reach 500 wins.
  • Sue Enquist, the retired Head Softball Coach for UCLA and winner of 11 National Championships.
  • University of California, Berkeley Professor and renowned author Harry Edwards, a former NFL Draft consultant and founder of the Olympic Project for Human Rights.
  • Rhonda Faehn, Head Gymnastics Coach at the University of Florida, and six-time SEC Coach of the Year.
  • University of California, Berkeley's Head Rugby Coach Jack Clark, former Team USA Rugby Coach and winner of 22 National Championships.
  • Plus many more!

The updated lineup of presenters is available online at

This is the first leadership conference presented by The Filmroom Project. The non-profit organization was founded in 2012 by Brett Ledbetter - who is the Human Performance Coach with the University of Florida - in order to create a free online educational tool for coaches, players, and parents to be able to hear from the best championship coaches, professional athletes and leading performance researchers, in order to learn the intangibles necessary for success.

Ledbetter is also the co-founder of Ledbetter Academy, a basketball skills training program that takes a scientific approach to youth development. He is a former NCAA Division 1 college basketball player at the University of Idaho.

It was through his mentor Neil Dougherty that Brett was connected with NBA players, college coaches, and leading researchers. Ledbetter was able to ask the questions he never had answers to as a player. After his experience of learning from these athletes and coaches who regularly excel on the sports field and in life, Ledbetter became motivated to pass on those lessons he learned to young players and their parents, as well as youth sports coaches. He learned how to edit video to piece together these lessons for the players participating in the academy - and The Filmroom Project was born.

Now in its third year, The Filmroom Project has evolved into a full program to help advance the player's mindset and prepare them for life after sports, with hundreds of interviews completed.
Many of the Project's interview subjects will be speakers and presenters at the upcoming "What Drives Winning" conference.

According to Ledbetter, "The day will bring attendees through a transformation that will change the way they coach, parent or lead." He explains "If you become more positive, focused and resilient you will become a better player. If you become more unselfish, loyal and appreciative you will become a better teammate. If you become a better player and a better teammate it will get you better results. Great coaches are able to design cultures that bring these skills out in the people they lead."

The "What Drives Winning" conference will benefit The Filmroom Project, and proceeds will go towards creating future programming and educational materials that will be available to youth athletes, parents and coaches on website.

Tickets are now available for "What Drives Winning" Conference - and include the all-day conference admission, and full access to the conference tools and materials. Each attendee will also receive Brett Ledbetter's just-released book: What Drives Winning, a guide that will help give participants a practical strategy on how to apply this multidimensional approach within their own program.

"Early Bird" ticket prices are $200 and $225. After April 17th, ticket prices will increase to $225 and $250. Group pricing for the conference is also available at a discounted rate. Purchase tickets online at

The Filmroom Project is currently seeking sponsors to underwrite the "What Drives Winning" conference - they are looking for individuals and companies with a drive for excellence, and that have similar character-driven values to partner with. Interested parties should contact Lisa Kunz at for sponsorship information.

For additional details about the upcoming "What Drives Winning" Conference, or to reserve tickets, please call 314-223-4083. The public can also visit the conference website at

About The Filmroom Project
The mission of The Filmroom Project is to create tools to help re-purpose the forces of sport to build character and to move athletes towards the person they want to become.