Christmas in
Wine Country
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This is what a bunch of text looks like without the "p tag". If you were to look at the HTML version of this page, you would notice that this grouping of text does not have any sort of tag (denoted by <> preceding it and following it to close the tag). That is why this text is pretty generic and lacking any style. Chances are that the leading between the lines is a lot closer than the ideal as well.
This, on the other hand is what text looks like when it is surrounded by "p tags". In case it is not apparent at this point, "p" stands for paragraph. It is the p tags that alert the CMS to the fact that this text needs to have certain styling applied to it. That is why this text probably looks a good deal different than the paragraph above. If you were to look at this text in the HTML, you would see a
just before the first word to open the tag and a just after this sentence to close it.